Your chance to give me further information about the project.
Tell me more about the project, its purpose and what's behind it (which service, product, organisation etc.).
Why does your project exist? What are the goals or objectives? E.g., to increase sales by 5%, to launch a new product, to improve customer service, etc.
The audience(s) your projects is aimed at – e.g., your customers, your members of staff, customers of a particular product, and so forth.
The constraints or specific requirements the project has to meet – e.g., fit into a new Web design, be consistent with other products, earlier copy or across multiple channels, etc.
Does your project deadline have any real-world corollaries? E.g., a coinciding product launch, a specific event, an overall rebranding of your core business, etc.